Adding a Favicon
A favicon is a small image that represents your website, located in the tab at the top. The main reason for their usage is to make your page easier to locate when a user has multiple tabs open, as well as to make your website more professional and therefore trustworthy. Favicons are also indirectly responsible for SEO, which will help to improve your website ranking and attract more customers.
A simple, yet effective, favicon you can use is your company logo, and if your website doesn't currently have a logo, the first initial of your business name works well, due to the same size of favicons. We also recommend adding your favicon as a .jpeg or .png file.
How to add a favicon:
Site Settings > Site > Favicon