Pay Per Click Advertising (PPC)
Google AdWords
Many property owners ask how they can appear higher up in the organic listings on Google. With search terms for holiday properties being very competitive it is often hard for a small property website to even consider competing with the bigger listing websites for terms they would like to show up for i.e. ‘self catering cottage Cornwall’ or ‘holiday home sleeping 12’.
In order to sidestep the struggle of trying to compete with these bigger websites you can pay for your ads to appear above the organic listings. Google AdWords is a pay per click (PPC) advertising platform allowing you to appear for specific search terms and you only pay when someone clicks your ad to visit your website, or calls you. These ads appear above the organic listings and down the side of the listings page. You can target your ads to customers in specific countries, regions or cities. How much you spend is up to you, you begin with a daily budget that can be adjusted at any time. Within StayTech we can insert conversion tracking to measure whether a click through to your website converts into a booking, enquiry or phone call.
Pay per click advertising is very cost effective as you only pay when a user clicks your ad and visits your website and by tracking conversions it is easy to measure return on investment. Your ROI is essentially how much profit you've made from your ads compared with how much you've spent on those ads therefore, making it easier to decide what to set your daily budget to.
If you would like to know more about pay per click advertising please give us a call on 01935 424255 or send us a message. We are Google Partners with many years of experience in pay per click advertising working hard to get you the most clicks and conversions for the least money. We work closely with Google and have access to vouchers for free advertising for new businesses starting out.
Bing Ads
Like Google AdWords you can also pay for ads on Bing. These again work on a pay per click basis so you only pay when a user clicks on your ad and visits your website. If you are already using Google AdWords and are interested in seeing how performance/ROI differs on Bing, Google AdWords Campaigns can be imported into Bing Ads so you can have a like for like comparison between the two search engines. With Bing you can choose to set your budget either by day or by month and change this at anytime.
Facebook Advertising
Another form of pay per click advertising is Facebook Advertising. These are the sponsored ads you will see as you scroll through your Facebook news feed. With these ads you can target very specific groups of people using demographics such as age, gender, location and much more. This highly specific targeting also works on a pay per click basis so you only pay when a user clicks your advert and visits your website. You can enter a daily or lifetime budget and the time period during which you want your adverts to run. To use Facebook advertising you will need a business page for your holiday property. Take a look at our article here for how to set one up.
In order to measure the effectiveness of your Facebook paid advertising you can use Facebook Pixel . Facebook Pixel allows you to track conversions, optimise your adverts for conversions and also build up audiences based on your websites visitors. To find out more about Facebook Pixel and how to install it on your website see our help article here.